Some founders build brands. Others build legacies. Joanna Jensen has done both — and she did it in just over a decade.
In 2011, Joanna was simply a mother looking for a gentle, natural skincare solution for her daughters’ sensitive skin. Frustrated by the lack of clean, effective options on the shelves, she began blending her own remedies in the kitchen. What started as a personal solution soon sparked a vision: to create a high-quality, affordable, natural skincare brand for babies and children that would redefine the category.
That vision became Child’s Farm — a brand now trusted by millions of families and stocked in over 7,500 stores across the UK and internationally. With its cheerful branding, plant-derived ingredients, and clinical credibility, Child’s Farm quickly became a household name. But behind its success was Joanna’s relentless drive, resilience, and sharp instinct for both product and people.
In 2022, after a decade of scaling and weathering the inevitable highs and lows, Joanna sold a majority stake in Child’s Farm to PZ Cussons in a deal worth £38.6 million. For many entrepreneurs, that would be the end of the story. For Joanna, it was just the beginning of a new chapter.
Now preparing to release her debut book, Joanna is ready to speak openly about the journey — not just the growth, but the grit. The investor meetings. The internal doubts. The burnouts. The big breaks. And the even bigger decisions. Hers is a story of intuition meeting strategy, of personal conviction in the face of challenge, and of knowing when to hold on… and when to let go.
BTSC × Joanna Jensen: A Conversation Not to Miss
We’re delighted to welcome Joanna to BTSC for a special evening on Friday, 3rd October 2025, held in a private members’ club in Mayfair.
This won’t be a standard founder talk. It’s a rare opportunity to hear directly from someone who’s built — and sold — a company on her own terms. The evening will explore what it truly takes to scale something meaningful, how to navigate the emotional and strategic decisions along the way, and what comes after the big exit.
Whether you’re a founder, investor, creative, or simply someone seeking real-world insight and honest reflection, this evening promises inspiration, candour, and connection.
Expect:
– A live conversation with Joanna, filled with personal insight and business wisdom
– A room of thoughtful, ambitious guests from across industries
– A chance to ask your own questions and learn from someone who’s been there
– Drinks, conversation, and meaningful connection in an exclusive setting
Spaces are limited and attendance is by application only.
📍 An Evening with Joanna Jensen
Friday, 3rd October 2025
Private Members Club, Mayfair
Arrivals: 7:00pm | Talk: 7:30pm
Apply to Attend Special Event: An Evening with Joanna Jensen